title: //div[@id="newsDetailTitle"]
author: //span[@id="showAuthor"]
date: //span[@id="showRefDate"]

strip: //div[@id="breadcrumbs"]
strip: //span[@id="PageTitle"]
strip: //div[@id="newsDetailAuthorPublish"]

strip: //div[@class="leadPix"]

strip: //span[@id="ctl00_PageTitle"]
strip: //div[@id="newsDetailTitle"]
convert_double_br_tags:yes

strip: //div[@id="newsDetailCredential"]
strip: //div[@id="sidebar2"]
strip: //div[@id="footer"]

test_url: http://www.positioningmag.com/magazine/details.aspx?id=41083