body: //*[@class='article-full']
title: //h3
strip: //header[@class='group']
#body: //p[@class='lead']
#move_into(//p[@class='lead']): //*[@class='article-full']/figure
#move_into(//p[@class='lead']): //div[@id='articleBodyText']
strip: //div[@id='social-media-floater']
strip: //div[@class='advertisement']
strip: //div[@class='infobox']
strip: //div[@id='articleComments']

test_url: http://www.nzz.ch/wissen/wissenschaft/sonnenschutz-fuer-die-erde-1.17282213