title: //h1[@class='title']
author: substring-after(//span[@class='author_name'], 'By ')
date: //time

body: //article
strip: //div[@class='ytm-gallery-box']
strip: //div[contains(@class, 'adsense')]
strip: //aside[contains(@class, 'social')]
strip_id_or_class: article-topics

test_url: http://mashable.com/2013/05/24/myspace-architects-rebuilding-a-brand/