title://h1[@class="post_title"]
body://article[@class="post"]
date://h1[@class="section_separator"]
author://span[@class="post_author"]
strip://nav[@class="arrow_nav"]
strip://section[@id="contact"]
strip_id_or_class:post_title
strip_id_or_class:post_author
strip_id_or_class:section_separator
test_url: http://informationarchitects.net/blog/nzz-relaunch-a-quick-review/