$description .= 'This a <strong>description</strong><br />'. PHP_EOL;
$url = 'https://sub.domain.tld?query=here&for=real#hash';
$description .= 'text <a href="'. $url .'">'. $url .'</a> more text<br />'. PHP_EOL;
$description .= 'This a <strong>description</strong><br />'. PHP_EOL;
$url = 'https://sub.domain.tld?query=here&for=real#hash';
$description .= 'text <a href="'. $url .'">'. $url .'</a> more text<br />'. PHP_EOL;